In early 2024, a group of seasoned entrepreneurs united by a shared passion for pets and extensive experience in the pet food industry came together to form Prefera Petfood. With a team composed of veterinarians, nutritionists, and former senior leaders from renowned pet food companies, we set out to build a business dedicated to crafting premium, natural pet food for beloved companion animals.

Our journey began with the acquisition of a factory originally designed for human food production, which we transformed into a specialized pet food manufacturing facility. This unique foundation allows us to operate with human-grade standards, ensuring that every product we make meets the highest levels of quality and safety. By blending our industry expertise with the craftsmanship and knowledge of our team, we’ve built a company grounded in excellence and care.

Today, Prefera Petfood produces high-quality wet food for both cats and dogs, proudly serving clients across Europe and beyond. Our vision is to be the trusted partner in private label and co-manufacturing solutions, known for our dedication to quality and our commitment to human-grade standards in every product we create.